About Graceann Bennett
Graceann spent the last 6 years leading Chicago’s strategic planning department and shared leadership duties for the Ogilvy Chicago office. She led the broader strategic community – encompassing consulting, analytics, digital strategy, and planning – across the PR, Activation, and Advertising divisions in Chicago. In addition, Graceann served on Ogilvy’s Global Planning Council.
Prior to joining Ogilvy, she headed up the strategic planning departments of Leo Burnett and Arnold Worldwide. Graceann’s experience extends beyond advertising. She added new dimensions to her skills in a variety of industries including global marketing consulting, brand architecture, design, and media channel planning and research. Dedicated to thought leadership, Graceann has conceived of and led several significant consumer study initiatives. Her most current work has been on the global edition of Digital Divas to be released this June at Cannes Advertising Festival. This is a continuation of ground breaking work she started in 2008 with Women in their Digital Domain, a proprietary study created in collaboration with Microsoft Advertising that explored the paths that women use to seek, share, and shop.
Graceann served as a contributing strategist in OgilvyEarth’s sustainability practice and has spoken around the world on the topic of moving sustainability from niche to normal. She helped develop the global sustainability platform for UPS and has applied her expertise to sustainability efforts for other word class brands.
During her career, Graceann has worked in several business sectors and on many famous brands with award winning creative work: Dove, Volkswagen, Guinness, Absolut, Pepsi, Suave, Truvia and Wonderbra. Beyond advertising, Graceann has worked with CEOs and their leadership teams to shape everything from corporate strategy, internal communication, innovation, brand architecture, and design.
Graceann is a graduate of Brigham Young University and has spent time studying at the Jerusalem Center for Near Eastern Studies. She also serves on the advisory board of Attivio, a global business intelligence company headquartered in Boston.