About Graceann Bennett
Graceann joined M&C Saatchi NY as their Chief Strategy Officer in December of 2013 where she has quickly built momentum through three new business wins in less than 4 months. She is excited about being part of a powerful global network, while having the thrill and challenge of starting up an office.
Prior to joining M&C Saatchi, Graceann was Managing Partner at Ogilvy Chicago where she headed up the broader strategic community – encompassing consulting, analytics, digital strategy, and planning – across the PR, Activation, and Advertising divisions in Chicago. During her 6 year tenure she was an integral part of tripling the size of the agency. While Graceann has been at the helm leading strategy and brand planning at four separate agencies, Graceann’s experience extends well beyond advertising. She has added dimensions to her skills from a variety of industries including global marketing consulting, brand architecture, design, and media channel planning and research. Dedicated to thought leadership, Graceann has conceived of and led several significant consumer study initiatives. Her most current work has been on the global edition of Digital Divas where she presented her work at the Cannes Advertising Festival in 2013. This is a continuation of ground breaking work she started in 2008 with Women in their Digital Domain, a proprietary study created in collaboration with Microsoft Advertising that explored the paths that women use to seek, share, and shop.
Graceann served as a contributing strategist in OgilvyEarth’s sustainability practice and has spoken around the world on the topic of moving sustainability from niche to normal. She helped develop the global sustainability platform for UPS and has applied her expertise to sustainability efforts for other word class brands.
During her career, Graceann has worked in several business sectors and on many famous brands with award winning creative work: Dove, Volkswagen, Guinness, Absolut, Pepsi, Suave, Truvia and Wonderbra. Beyond advertising, Graceann has worked with CEOs and their leadership teams to shape everything from corporate strategy, internal communication, innovation, brand architecture, and design.
Graceann is a graduate of Brigham Young University and has spent time studying at the Jerusalem Center for Near Eastern Studies. She serves on the advisory board of Attivio, a global business intelligence company headquartered in Boston. She is also a Global Ambassador for The SmartWoman Project -- an private/public venture using mobile technology to empower women with education and social connectivity.